Overview • Sunity
Let's plug into the sun.
Sunity is a plug-and-play solar panel kit that lets you generate your own electricity—no complex installation, no technical expertise required. Just plug it into a standard outlet and start producing energy instantly.
Breaking into the fast-growing solar market isn’t just about technology—it’s about standing out in a crowded, sometimes mistrusted space. Sunity needed to cut through the noise with a bold, distinctive brand that would instantly convey trust, simplicity, and innovation.
We partnered with Sunity to craft a brand that feels professional, accessible, and joyful. A playful sun mascot embodies the ease of the solution, making solar energy less intimidating and more intuitive. At the same time, the visual identity asserts Sunity as a credible, future-forward player in the energy transition.
Our mission: Make solar effortless, trustworthy, and truly for everyone.
Research
Strategy
Branding
UX/UI Design
3D Design
Writing
Shopify
Thanks
Working with Daniel, Prech, and Benjamin was a blast. They’re making solar power truly accessible with a bold vision and strong execution. It’s been exciting to help shape their brand, and we can’t wait to see them shine! ☀️
+24%
Increase of our sales volume after releasing our new website
3 months
Time to ROI on Sigmoon fees to redesign the website
+87%
SEO score with the new website developed with Shopify.
x5
Home page engagement based on scroll and clicks
Daniel Sitruk
CEO
For Sunity, we made a strong creative choice: turning the sun itself into a character. We designed a flexible logo system with two versions:
— A clean, solid logo to build trust.
— A playful sun mascot—oversized, expressive, and joyful—that brings warmth and personality to the brand.
This mascot allows Sunity to stand out in a market often filled with cold, technical visuals. It becomes a symbol of simplicity, accessibility, and energy—just like their product.
To make the Sunity experience even clearer, we crafted detailed 3D visuals of the solar panels and batteries. Together with Aurélien, we focused on creating clean, realistic, and accessible renders that help users instantly understand what they’re buying. The goal was to remove any ambiguity and make the product feel tangible, simple, and high quality—just like the brand.
These 3D assets became key elements across the website and communication materials, turning technical products into clear, desirable objects.
Designing Sunity’s Shopify website was all about balance: how to create a strong, distinctive brand experience while keeping everything clear, simple, and frictionless for users.
The challenge was to make the journey as effortless as the product itself. We worked carefully on structure, content, and visuals to remove any complexity—so visitors immediately understand how it works, why it matters, and how to get started.
The result: a vibrant, easy-to-use e-commerce platform where the brand’s personality shines without ever getting in the way.
To maintain consistency across every aspect of the digital experience, we built a comprehensive design system. This toolkit ensured that every element, from typography to iconography, worked together seamlessly across the entire website and branding. It’s about creating harmony—no matter which page, touchpoint, or interaction the user is on.
Screenshot Figma - Sunity Design System
With a bold brand, a playful mascot, and a seamless Shopify experience, Sunity is now ready to bring solar energy to everyone’s home. Together, we turned a technical product into something simple, joyful, and accessible.
From strategy to design, 3D, UX, and development, this project was full of good energy—and a few challenges along the way (just how we like it).
A big shoutout to Aurélien for his brilliant 3D work (once again, after Smiirl and beyond) and to Irène for her strong involvement and sharp execution on the Shopify development.
Sunity is now shining bright, and we’re proud to have been part of the journey.
